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ELUMEN*

EVERYTHING A COLOR IS. AND ISN’T.

Long lasting color. Exceptional durability.

BENEFITS

Repairs the hair while coloring

Without peroxide, amonia and amonia-odor

2 new natural shades with up to 100% grey coverage**

Alternative for clients with allergic reactions with oxidative color***

Up to 37% more shine compared to intensive demi-permanent hair colors

Up to 76% more color intensity compared to oxidative permanent hair colors

Up to 20% longer durability compared to oxidative permanent color****

32 SHADES

FROM NATURAL TO COLORFUL. MIX & MATCH.

  • THE WARMS

  • THE COOLS

  • THE PURES




ASSORTMENT

SUPPORT PRODUCTS.

  • ELUMEN PREPARE

    The optimum color uptake.
    Elumen Prepare improves the durability and optimizes
    the deposit of Elumen hair color.

  • NEW: ELUMEN THICKENER

    Freehand? Creative Techniques? No Problem.
    This product thickens the consistency of Elumen hair color
    when carrying out creative techniques.

  • ELUMEN LOCK

    The color doesn’t fade true-to-tone.
    Elumen Lock reduces fading of Elumen hair color
    for a longer lasting result.

  • ELUMEN CLEAN

    For the gentle removal of stains on the skin caused by Elumen
    and Elumen Play hair color.

  • ELUMEN RETURN

    Hair Color Reducer. Reduces the color immediately after coloration with
    Elumen. Works without oxidizing and reducing agents.

TECHNOLOGY

  • Elumen HDmax Technology

    A system of specially-selected dyes
    Dyes penetrate deep into the hair
    Creates extraordinary intensity and longevity (Magnet Effect)
    While refilling (Repair Effect) damaged areas inside the hair

    Shine & Care Technology

    Creates exceptional brilliance and a healthy feel
    for the hair (Deep Shine Effect)

  • ELUMEN VS. OXIDATIVE COLOR

    Elumen is ammonia-free, non-oxidative and gentle for the hair.



UNLIMITED CREATIVITY. 3 EASY STEPS.


1. PREP & DRY

Ready. Set. Create.

2. MIX, APPLY & TIME

Get Creative. Go Crazy.

3. LOCK & CONDITION

Lock it in.



MATCHING ELUMEN PRODUCTS

LET IT STAY. OR LET IT GO.

  • ELUMEN PLAY

    The new kid. Semi-permanent.

    Made to fade.

    MORE INFO

  • ELUMEN CARE

    The next generation.

    Color Care. Made to perfectly match color.

    MORE INFO

CONTACT

For further information please contact your Goldwell representative.

CONTACT NOW

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