ELUMEN*

EVERYTHING A COLOR IS. AND ISN’T.

Long lasting color. Exceptional durability.

goldwell elumen elumen fullscreenteaser 2019


BENEFITS

Repairs the hair while coloring

Without peroxide, amonia and amonia-odor

2 new natural shades with up to 100% grey coverage**

Alternative for clients with allergic reactions with oxidative color***

Up to 37% more shine compared to intensive demi-permanent hair colors

Up to 76% more color intensity compared to oxidative permanent hair colors

Up to 20% longer durability compared to oxidative permanent color****


32 SHADES

FROM NATURAL TO COLORFUL. MIX & MATCH.

goldwell elumen teaser beauty warms 2019

THE WARMS

goldwell elumen teaser shades warms 2019 01

goldwell elumen teaser beauty cools 2019

THE COOLS

goldwell elumen teaser shades cools 2019 01

goldwell elumen teaser beauty pures 2019

THE PURES

goldwell elumen teaser shades pures 2019 01


ASSORTMENT

SUPPORT PRODUCTS.

goldwell elumen teaser assortment prepare 2019

ELUMEN PREPARE

The optimum color uptake.
Elumen Prepare improves the durability and optimizes
the deposit of Elumen hair color.

goldwell elumen teaser assortment thickener 2019

NEW: ELUMEN THICKENER

Freehand? Creative Techniques? No Problem.
This product thickens the consistency of Elumen hair color
when carrying out creative techniques.

goldwell elumen teaser assortment lock 2019

ELUMEN LOCK

The color doesn’t fade true-to-tone.
Elumen Lock reduces fading of Elumen hair color
for a longer lasting result.

goldwell elumen teaser assortment clean 2019

ELUMEN CLEAN

For the gentle removal of stains on the skin caused by Elumen
and Elumen Play hair color.

goldwell elumen teaser assortment return 2019

ELUMEN RETURN

Hair Color Reducer. Reduces the color immediately after coloration with
Elumen. Works without oxidizing and reducing agents.


TECHNOLOGY

goldwell elumen teaser technology 01 2019

Elumen HDmax Technology

A system of specially-selected dyes
Dyes penetrate deep into the hair
Creates extraordinary intensity and longevity (Magnet Effect)
While refilling (Repair Effect) damaged areas inside the hair

Shine & Care Technology

Creates exceptional brilliance and a healthy feel
for the hair (Deep Shine Effect)

goldwell elumen teaser technology 02 2019

ELUMEN VS. OXIDATIVE COLOR

Elumen is ammonia-free, non-oxidative and gentle for the hair.


UNLIMITED CREATIVITY. 3 EASY STEPS.

goldwell elumen teaser step 01 2019

1. PREP & DRY

Ready. Set. Create.

goldwell elumen teaser step 02 2019

2. MIX, APPLY & TIME

Get Creative. Go Crazy.

goldwell elumen teaser step 03 2019

3. LOCK & CONDITION

Lock it in.


MATCHING ELUMEN PRODUCTS

LET IT STAY. OR LET IT GO.

goldwell elumen care teaser products play 2019

ELUMEN PLAY

The new kid. Semi-permanent.

Made to fade.

goldwell elumen care teaser products care 2019

ELUMEN CARE

The next generation.

Color Care. Made to perfectly match color.


CONTACT

For further information please contact your Goldwell representative.


Please select a valid tile type

07 salon finder

GOLDWELL SALON FINDER

YOU DESERVE THE BEST SERVICE AND AMAZING RESULTS CREATED JUST FOR YOU.
Search for your nearest GOLDWELL salon.

You have successfully withdrawn from the Google Analytics measurement process.

USE OF COOKIES

We require your consent to the use of cookies before you can visit this website. I consent to the of cookies.

If you want to know more about the cookies this site uses or about cookies in general, please click here.

COOKIES

We are sorry that you have decided not to use cookies.

Unfortunately, our website does not work optimally without the use of cookies. Hence, you will be unable to visit goldwell.com.

If you would like to change your mind and authorize the use of cookies at this time, please click here.

COOKIE POLICY

WHAT IS A COOKIE? 

A cookie is a small text file a web portal installs on your computer, tablet or smartphone when you visit the portal. Cookies can help us in many ways, they make it for example possible for the portal to remember certain entries and settings (e.g. login info, language, font size and other display preferences) for a specific period of time so you do not have to re-enter this information every time you visit and navigate the portal., for example, by allowing us to tailor a Web site to better match your interests or to store your password to save you having to re-enter it each time. Furthermore, when you visit our website you may notice some cookies that aren't related to us. If you go on to a web page that contains embedded content, you may be sent cookies from these websites. We don't control the setting of these cookies, so we suggest you check the third-party websites for more information about their cookies and how to manage them. If you do not wish to receive cookies, please configure your Internet browser to erase all cookies from your computer’s hard drive, block all cookies or to receive a warning before a cookie is stored. 


HOW WE USE COOKIES AND FOR WHICH PURPOSE: 

Here's a list of the cookies we use and what we use them for.

 

Cookies hosted by Kao

These cookies are used to protect Goldwell’s font from being used by other websites: Cookie Acceptance, Typo3: fe_typo_user, gldwsec

 

Cookies hosted by Third parties

When you visit our website, you may notice some cookies that aren't related to Goldwell. If you go on to a web page that contains embedded content, you may be sent cookies from these websites. We don't control the setting of these cookies, so we suggest you check the third-party websites for more information about their cookies and how to manage them.

 

Google

Google uses Cookies to distinguish users and events on the website. Google Analytics tracks unique visitors. Stored in this cookie is a unique visitor ID, the date and time of their first visit, the time their current visit started and the total number of visits they have made. Google uses Cookies to decide whether a visit has timed out and also how deep a visit has gotten.  The Data is used to analyze the user interaction on the website. The tracked data is anonymous. It also uses the data to measure conversions and helps us to improve our website.

 
 

Advertisement

(AddThis, Bidswitch, AdRoll, Taboola, Rubicon Project, Pubmatic, AdTech, Advertising.com) 

Cookies of these third parties are used for measuring the conversion on our web presence. This anonymous information is used to determine the value of and to settle with an advertising partner. 

These cookie collects anonymous data about user visits to the site, such as: for example, the number of visits, the average time spent on the website, geographic location, and which pages were loaded, with the goal of displaying targeted ads.

Based on the Cookies it can be identified which Banners you have visited on the website of an advertiser, we are using the information to improve our adverts.

 

Instagram

These cookies are used by Instagram as soon as the Instagram plugin has been activated on our website. For more information on the type, use and purpose of these cookies, please click the following link: https://www.instagram.com/about/legal/privacy/# 

 
 

Pinterest

These cookies are used by Pinterest as soon as the Pinterest plugin has been activated on our website. For more information on the type, use and purpose of these cookies, please click the following link: https://about.pinterest.com/en/privacy-policy 

 
 

Youtube

These cookies are used by YouTube and/or Google as soon as a video has been integrated on a site and/or has been played. For more information on the type, use and purpose of the cookies, please click on the following link: https://www.google.com/intl/en/policies/privacy/ 

 

Facebook

These cookies are used by Facebook as soon as the Facebook plugin has been activated on our website. For more information on the type, use and purpose of these cookies, please click the following link: https://www.facebook.com/policies/cookies/ 

 

Twitter

These cookies are used by Twitter as soon as the Twitter plugin has been activated on our website. For more information on the type, use and purpose of these cookies, please click the following link: twitter.com/privacy


CONTROLLING COOKIES 

You can randomly manage and/or delete these cookies. You can delete all of the cookies stored on your computer and you can set up most browsers in such a manner that the archiving of cookies is prevented in the first place.

However, if you do this, you may have to manually adjust some settings every time you visit and live with the impairment of some of the functions.

 

USE OF COOKIES

We require your consent to the use of cookies before you can visit this website. I consent to the of cookies.

Page Top