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TO START WITH…

… our creative team received a trend forecast for fashion, design
and beauty for 2020 from an international trend agency. And then
the creative process began. Creatives brainstormed for ideas and
visualized them on mood boards.

AT THE END OF THE FIRST DAY…

… the team was already aligned in the direction of some major fashion trends.
The following days were more oriented on colors,
shapes and textures, and then finally all of these creations and
ideas merged together to define the new fashion statement.

 

TO PICK UP WHERE THEY LEFT OFF…

… the teams gathered again in February 2019 for a photo shoot in
the trendy city of Berlin. The creative team had the
opportunity to collaborate with a top celebrity stylist to
create the next great collections.

DURING THE WHOLE SHOOT…

… the excitement of the team members was tangible as they
transformed models using their ideas of colors, shapes and
textures. They were also very focused on their challenges to bring
all these ideas to life and create the latest Goldwell Editorial and
Couture Collections for 2020.