THE RED COLLECTION

DISCOVER FOUR NEW SERVICES AND TECHNIQUES AND TURN UP THE HEAT IN EVERY HAIR COLOR.

“ONLY YOU CAN CREATE THE PERFECT RED FOR YOUR CLIENTS.”

Rodica Hristu

Goldwell Global Master, North America

GROW YOUR BUSINESS

Offer four complete red services combining new creative techniques and
extraordinary fashion colors to unleash your clients desire to stand out in the crowd and grow your business.

BENEFIT FROM LATEST INNOVATIONS

Reinvent red with the unique multi-shine fashion colors by
Topchic and Colorance and create extraordinary fashion statements.

STRENGTHEN YOUR IMAGE AS TRUE RED EXPERT

Red is about understanding your client’s attitude and finding its visual expression.
Create the red of her dreams and she will keep coming back to you.

SERVICES AND TECHNIQUES

FROM COPPER TO MAHOGANY, FROM GINGER TO VIOLET – CREATE THE RED OF HER DREAMS.

FIERY RED SERVICE

A red statement. Strong and luxurious.

“With this collection you will be a true red expert!”

Rodica Hristu
Goldwell Global Master, North America

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DEEP VIOLET SERVICE

A look of creative color diffusion and freehand.

“Take your freehand one step further with ‘V’ diffusion.”

Rodica Hristu
Goldwell Global Master, North America

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GLOWING MAHOGANY SERVICE

A beautiful and easy way to create monochromatic dimensions.

“A great way to achieve a rich beautiful color and also add defining volume to any hair type!”

Rodica Hristu
Goldwell Global Master, North America

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SHIMMERING COPPER SERVICE

Perfect color transition with copper and blonde shimmers for beautiful, healthy-looking hair.

“A service that perfectly combines shiny reflections of copper with shimmers of blonde!”

Rodica Hristu
Goldwell Global Master, North America

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ASSORTMENT AND INNOVATION

CREATE PERFECT RED

DISCOVER THE GOLDWELL PORTFOLIO FOR ICONIC SERVICES.

REINVENT RED

UNIQUE MULTI-SHINE FASHION COLORS BY TOPCHIC AND COLORANCE

Discover the variety of your red looks –
expanding the @Elumenated Technology to a whole color
spectrum of red, brown and blonde with a red spark.

COLORANCE @ELUMENATED TOPCHIC @ELUMENATED

MAKE A STATEMENT

NEW TOPCHIC EFFECTS

Discover intense highlight color to spice up your red looks.

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CARE & STYLING

MAINTAIN YOUR RED STATEMENTS UNTIL THEIR NEXT SALON VISIT

PERFECT CARE FOR PERFECT RED

Our Dualsenses care products provide you with
exactly the condition you need to create and maintain perfect red.

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MAKE YOUR RED LOOKS PERFECT

Style your red hair with StyleSign products for long-lasting hold, natural shine and color protection.

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MAKE YOUR RED LOOKS PERFECT

Long-lasting hold, brilliant shine, color protection.
Finish your red service with our StyleSign products to maintain and
re-create your extraordinary fashion statement.

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SERVICE UPGRADES

A LITTLE EXTRA TIME FOR A LOT OF EXTRA VALUE

Benefit from our upgrade services. Discover the Luster Service, Color Radiance Service, Curl Dual Action Service and Nurturing Service.

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SALON MARKETING

BE A TRUE RED EXPERT

Benefit from targeted marketing support and uplift your salon image.

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SALON EDUCATION