MAKE MORE OF YOUR MAN

The men service collection.

WITH SUPPORT BEYOND PRODUCTS. TOGETHER FOR YOUR SUCCESS.

MAKE MORE OF YOUR MAN

Lisa Whiteman

Goldwell Global Master, UK

EXPLOIT THE BUSINESS POTENTIAL

86 %

of men feel more attractive when they are well groomed.1a

USE YOUR OPPORTUNITIES

75 %

of men worry about greying.2

INCREASE YOUR SALES

65 %

of men say they purchase a product if it is recommended to them.1b

1 Source: Mintel 2012, Men’s Grooming and Toiletries, US, October 2012, 965 male internet users age group 18–44/ a who use toiletries/shaving products./ b recommendation from family/friends. 2 Source: Mintel 2010, Age of discontent – Grey hair tops men’s appearance concerns, UK, August 2010, British men aged 45–54.

SERVICES AND TECHNIQUES

UPGRADE FROM ‘JUST A HAIRCUT’

FIND OUT WHAT MORE YOUR MAN WANTS AND CHOOSE THE FITTING SERVICE OUT OF EVERY OPTION.

STYLING

Create his individual look and bring out the best of his new cut with men specific styling. 

CARE

TAKE CARE OF YOUR MAN

Because he wants care, too. 
Start in-salon to convince him with one of the men tailored services – for example the Revitalizing Massage – then recommend Dualsenses Men for at home.

COLOR

Make him feel confident with color. Show him his possibilities to complete his desired look with one of the men specific color services – for example Grey Camouflage. 

ASSORTMENT AND INNOVATIONS

THE GOLDWELL MEN PORTFOLIO

100 % DEVELOPED FOR MEN ONLY, TO LOOK THEIR BEST – EVERY DAY. COMBINING SIMPLICITY, EFFECTIVENESS AND SPEED.