TURN GREY INTO GORGEOUS

GREY IS DIVERSE AND SO ARE YOUR CLIENTS.

“MAKE THE MOST OUT OF GREY.”

LISA WHITEMAN

Goldwell
Global Master, UK

JOHN SIMPSON

Goldwell
Global Master, North America

HUGE BUSINESS POTENTIAL:

Grey is the No.1 reason why women go for color.*

MAKE A DIFFERENCE:

Only the expert will master the diversity of grey services.

WIN ADDITIONAL BUSINESS:

Convince home colorer to not only get their cut, but also their color in your salon.

 

*Kao study in Germany, UK, USA with 4,500 participants, 2013

SERVICES AND TECHNIQUES

IT’S IN YOUR HANDS

Make the most out of your grey clientele. with a broad offering of beautifying services you will make every client’s dream come true.

  • BACK TO NATURAL SERVICE

    Create natural tones with a wood grain effect. Effortless and with ­multidimensional shine – featuring various Slicing und Weaving Techniques.

    “It’s not about changing any hair color, it’s about keeping individual color and beautiful shine.” 


    John Simpson

    GOLDWELL Global Master, NORTH AMERICA

  • GREY BEAUTIFYING SERVICE

    Enhance and contour the natural grey beauty of hair with soft reflections and luxurious shine – featuring the Micro Weaves Technique, for soft blending.

    “There’s no need to be unhappy about grey hair anymore – it’s full of possibilities.” 


    Lisa Whiteman
    GOLDWELL Global Master, UK

  • GREY CAMOUFLAGE SERVICE

    This is not a covered look: camouflage partial grey areas for this natural Grey Service (best up to 50 % grey) – featuring new Grey Blending Service. 

    “To create a look just like you didn’t color – that’s the goal.” 


    Lisa Whiteman
    GOLDWELL Global Master, UK

  • PIXELATION SERVICE

    Manly and fresh. Create amazing effects by shadowing the interior without giving your male client a colored or low lighted look (best above 50 % grey) – ­featuring new Pixelation Technique. 

    “My client’s don’t want to hear ‘great color...’ they want to hear ‘wow, you look youthful and refreshed.” 


    John Simpson
    GOLDWELL Global Master, NORTH AMERICA

  • DIMENSIONAL BLONDE SERVICE

    Natural coverage result with multishine reflection. Combine neutral and cool shades for a glamorous touch of youth to all blondes. Create amazing results – featuring the intuitive Freehand Technique. 

    “Normally my grey clients see coverage as a duty – but now it’s just fun, the fun of truly individual color.” 


    John Simpson
    GOLDWELL Global Master, NORTH AMERICA

  • FASHION RED SERVICE

    Make it spectacular. Create gorgeous color movement with shiny sparkles to any red – featuring new Back-to-Back Technique. 

    “Look at these results. this is beautiful color – just like a fashion statement.” 


    Lisa Whiteman
    GOLDWELL Global Master, UK

ASSORTMENT AND INNOVATION

“100% GREY COVERAGE WITH 100% IMPRESSIVE COLOR IS IMPOSSIBLE?”

UNLIMITED POSSIBILITIES

• New Multishine Reflections
• 100% grey coverage with Topchic and 75% grey coverage with Colorance
• Ready to use formula
• Harmonized assortments for perfect Goldwell Color Balancing opportunities
• CombineTopchic and Colorance with Elumen-Reflections in 1 step

GORGEOUS RESULTS THAT STAY

FROM CARE TO STYLING. Make beautiful results last. From your salon to at home. The Goldwell Care and Styling assortment is perfectly adjusted to complement Goldwell Color.

  • 01 PREPARE

    Dualsenses Structure Equalizer 

    Prepare your color service best for optimised color results.

  • 02 LOCK IN

    Dualsenses Serums 

    Preserve gorgeous results, after color service.

  • 03 MAINTAIN

    Dualsenses Home Care 

    Maintain perfect results at home with optimum care and color protection.

     

     

BRILLIANT COLOR – PERFECT STYLING

Having color protection in all products the broad range of StyleSign covers all your clients’ needs from shiny­ finishes to big volume.

BEAUTIFUL COLOR NEEDS THE PERFECT STYLE

Discover the complete stylesign portfolio now

 

MORE INFO

 

 

SALON MARKETING

FROM GORGEOUS SERVICES TO SALON SUCCESS

Show your clients that you are the expert for grey hair. Our full in-salon marketing support has only one goal: Your success!

YOUR TALENT. OUR SUPPORT. TOGETHER FOR YOUR SUCCESS.

 

MORE INFO

SALON EDUCATION

GREY TO GORGEOUS IN SALON SEMINAR

Master the formulation for grey hair.

WHAT‘S IN IT FOR YOU?

• Everything you always wanted to know about grey hair
• State-of-the-art formulations for outstanding grey coverage
• Innovative techniques and services bringing grey coverage to the next level in your salon
• Consultation techniques fitting to your grey clients’ needs
• Care/Styling tips and Follow-up Services for holistic services and lasting gorgeous results