STRUCTURE + SHINE

STRAIGHT HAIR WITH A HEALTHY LOOK. HELP YOUR CLIENTS
OVERCOME THE RISK OF DAILY STRAIGHTENING USAGE.

BENEFITS

STRUCTURE + SHINE PERMANENTLY REDEFINES STRAIGHT SERVICES.

• Long-lasting straight hair structure
• Further improved, brilliant shine*
• Provides fantastic anti-frizz effect
• Extra gentleness with excellent conditioning benefits
• Very appealing consistency and improved fragrance for a pleasant service

 

*vs. Straight Service with Straight’n Shine

ASSORTMENT

  • AGENT 1

    SOFTENING CREAMS

    • Available in four intensities:
    0 – Strong for virgin or resistant hair
    1 – Regular for normal or fine, natural hair
    2 – Medium for color treated hair or highlights up to 30%
    3 – Soft for sensitized colored or highlifted hair

  • AGENT 2

    NEUTRALIZING CREAM

    • Providing perfect rebonding for extra gentleness with
    excellent conditioning benefits
    • For all hair structures

  • OPTIMIZER

    DETANGLER

    • Improves manageability and smoothens the hair structure
    • Lubricates and protects hair from heat-damage
    • For all hair types

  • PROTECTION

    PRE-TREATMENT

    • Balances structural differences
    • Makes the transformation process more controllable
    • For all hair types with structure differences

REDEFINED PERFORMANCE

• Perfect reliability for superb straightening results
• Different strength levels customized to individual hair structures
• The hair is conditioned and nourished while being reshaped
• Faster processing time for improved efficiency
• Easier application due to creamy consistency

ADVANCED REDEFINITION SYSTEM

A sophisticated formula of straightening and care ingredients which harmonize the inner structure of the hair.

Its Rebond Control Complex ensures that the formula cosistently penetrates the hair fiber, for an even texturizing result.

The integrated Amino-Oleo-Lipid-Complex infuses amino acids, KuKui Nut Oil and deeply caring IntraLipid for beautifully conditioned, shiny hair.

RELATED PRODUCTS

The right products are essential to enhance and maintain the most beautiful results. We recommend these complementing Goldwell products. 

  • COLORANCE

    THE HEALTHIER THE HAIR THE MORE BEAUTIFUL AND SHINY THE COLOR RESULT WILL BE.
COLORANCE IS THE FIRST DEMI-PERMANENT COLOR WITH INTRALIPID TECHNOLOGY THAT REPAIRS THE HAIR.

    MORE INFO

CONTACT

For further information please contact your Goldwell representative.

CONTACT NOW

FIND YOUR SALON

GOLDWELL SALON FINDER

YOU DESERVE THE BEST SERVICE AND AMAZING RESULTS CREATED JUST FOR YOU.
Search for your nearest GOLDWELL salon.

FIND SALON