ELUMEN

HIGH PERFORMANCE HAIR COLOR OXIDANT-FREE

BENEFITS

GOLDWELL ELUMEN IS A HAIR COLOR THAT ELUMINATES THE HAIR INTENSIVELY FROM INSIDE OUT TO ACHIEVE INTENSE, PEERLESS RESULTS FOR COLOR PROFESSIONALS: 

• Intense and brilliant color results

• Exceptional shine

• Remarkable and incredible durability

• Amazing, healthy looking hair

UP TO 76% MORE COLOR INTENSITY COMPARED TO OXIDATIVE PERMANENT HAIR COLORS*

Elumen

Color remains strong even after 10 shampoos.

CONVENTIONAL OXIDATIVE COLOR

UP TO 37% MORE SHINE COMPARED TO INTENSIVE DEMI-PERMANENT HAIR COLORS*

 *Based on a Chroma measurement compared to representative shades of competitor's oxidative colors.

ELUMEN

Elumen is without ammonia, without ammonia-odor, non-oxidative and gentle for the hair.

CONVENTIONAL OXIDATIVE COLOR

VIRGIN HAIR

*Based on a Shine-measurement compared to representative shades of competitor’s demi-permanent hair colors.

ASSORTMENT

CREATIVITY AND PASSION CHARACTERIZE A PASSIONATE HAIRDRESSER. INDIVIDUAL COLOR BLENDS OF GOLDWELL’S ELUMEN OFFER INCOMPARABLE POSSIBILITIES OF EXPLOITING THE FULL CREATIVE POTENTIAL.

  • ELUMEN HAIR COLOR

    • High-performance oxidant-free hair color

    • For extra luminous, shining and lasting hair colors

    • Without peroxide, ammonia and ammonia-odor

  • ELUMEN CLEAR

    • Contains no dye stuffs – for softening the color shades
    • Natural shine when used purely

  • ELUMEN PREPARE

    • Improves the color intensity and durability of Elumen on bleached and highlifted hair
    • For acidifying directly after bleaching/highlifting or as a pre-treatment for very damaged bleached or highlifted hair
    • Optimizes the electric charges inside the hair, allowing Elumen pigments to penetrate even damaged hair more evenly

  • ELUMEN LOCK

    • Reduces the washout of Elumen Hair Color and increases the durability
    • Locks in the Elumen hair color

  • ELUMEN CLEAN

    For the gentle and thorough removal of skin staining caused by Elumen Hair Color

  • ELUMEN RETURN

    • Hair color remover for reduction or extensive removal directly after coloring with Elumen Hair Color
    • Without oxidative or reductive agents

  • ELUMEN WASH

    • Care shampoo especially designed for Elumen Hair Color
    • Reduces the washout of hair color
    • Maintains the special Elumen brilliance and verifiably extends the color intensity

  • ELUMEN TREAT

    • Supports the repairing effect of Elumen Hair Color and maintains color brilliance at the same time
    • Optimizes hair structure
    • Ideal for porous hair that needs extra care
    • Improves combability and makes the hair supple and smooth

  • ELUMEN CARE

    • Care spray for the special needs of Elumen colored hair
    • Improves combability
    • Light care for normal to slightly porous hair
    • Extra care for porous hair in combination with Elumen Treat

TECHNOLOGY

ITS REMARKABLE TECHNOLOGY MAKES ELUMEN A PHYSICAL COLOR, WHICH MEANS THAT IT WORKS ENTIRELY WITHOUT OXIDIZING BUT STILL ACHIEVES SPECTACULAR AND LONG-LASTING COLOR RESULTS.

MAGNET EFFECT

A coloring process that eclipses conventional technologies: the Elumen magnet-effect creates a new dimension of intensity and durability. Intensive Elumen pigments are physically drawn deep inside the hair where they are anchored securely to produce amazingly intensive and remarkably long-lasting color results.

REPAIR EFFECT

More than just a color: the Elumen repair-effect creates immaculate brilliance and shine. Like an impure diamond, porous areas of the hair diffuse the light making the hair appear stressed and dull. Elumen fills the porous areas inside the hair and improves the hair structure to reflect light perfectly.



 1. Light hitting an impure diamond is diffused by the flaws, which means that the stone loses its sparkle. 


2. By contrast, a flawless diamond reflects the light perfectly and maximises its brilliance.

RELATED PRODUCTS

The right products are essential to enhance and maintain the most beautiful results. We recommend these complementing Goldwell products.

  • COLORANCE

    THE HEALTHIER THE HAIR THE MORE BEAUTIFUL AND SHINY THE COLOR RESULT WILL BE.
COLORANCE IS THE FIRST DEMI-PERMANENT COLOR WITH INTRALIPID TECHNOLOGY THAT REPAIRS THE HAIR.

    MORE INFO

  • STYLESIGN

    Professional support for great styles.

    MORE INFO

  • SILKLIFT

    SILKLIFT – THE PREMIUM BLONDE WITH A DOUBLE PROMISE: STRONGER THAN EVER. GENTLE AS ALWAYS.

    MORE INFO

  • NECTAYA

    NECTAYA IS THE FIRST COLOR WITHOUT AMMONIA AND WITHOUT AMMONIA-ODOR THAT ENRICHES THE HAIR WITH NURTURING CARE CREATING THE BEST BASIS FOR BEAUTIFUL COLOR RESULTS.

    MORE INFO

  • TOPCHIC

    INTELLIGENT COLOR FOR DISTINCTIVE BEAUTY. CREATING DISTINCTIVE BEAUTY IS YOUR GOAL. TOPCHIC HAS THE PERFECT SOLUTION: AN ICONIC AND TRULY INTELLIGENT COLOR SYSTEM.

    MORE INFO

  • SOFT COLOR

    QUICK AND COMFORTABLE APPLICATION FOR A BROAD VARIETY OF SERVICES.

    MORE INFO

  • ELUMEN

    HIGH PERFORMANCE HAIR COLOR OXIDANT-FREE

    MORE INFO

  • OXYCUR PLATIN

    HIGH PERFORMANCE BLEACH. POWERFUL POWDER BLEACH – FAST AND PRECISE. OXYCUR PLATIN MEETS ALL BLEACHING SERVICE DEMANDS RANGING FROM SUBTLE HIGHLIGHTS TO EXTREME LIFT.

    MORE INFO

  • STRAIGHT'N SHINE

    DURABLE HIGH-PERFORMANCE HAIR STRAIGHTENING

    MORE INFO

  • EVOLUTION

    HIGH PERFORMANCE NEUTRAL WAVE

    The gently high performance neutral wave. Defined lively bounce -
    gentle care thanks to neutral technology.

    MORE INFO

  • VITENSITY

    MILD-ALKALINE WAVE

    For bouncing, long-lasting and even waves from roots to ends – adjusted to different hair structures.

    MORE INFO

  • DUALSENSES

    GREAT STYLE STARTS WITH BEAUTIFUL HAIR.

    PROFESSIONAL SOLUTIONS FOR BEAUTIFUL HAIR – WITH BUILT-IN COLOR PROTECTION.

    MORE INFO

CONTACT

For further information please contact your Goldwell representative.

CONTACT NOW

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