At NZ's premier hairdressing event, Goldwell unveiled its new brand design to hairdressers from around the country.
'We think stylist' is the foundation of the Goldwell rebrand. We understand that partnership is more than just great products. We are starting a new conversation - a conversation about you - with the ultimate goal of creating true partnership. Now more than ever, everything we do is dedicated to you and your success.
On the evening of INDUSTRY, 22 models took to the runway in the Goldwell Vada Fringe Dwellers show during the Awards ceremony. Produced and executed by Auckland CBD salon Vada, the concept and artistic direction of the show was most definitely a collaborative affair. Vada Director Guy Roberts and Senior Stylist Lauren Gunn both steered the creative vehicle for the popular Auckland CBD salon through the lens of the Goldwell brand, with Goldwell product and inspiration evident throughout. “We used Goldwell for all of our colour work including the wigs,” says Roberts, NZ Goldwell Ambassador, “and the colour has been incredible. An artist can use any paint to achieve an end result, but it will be that much more satisfying and the performance that much better when you use something really great. Goldwell is like that for us.” His personal pick is Goldwell Elumen, a high-performance formula that creates extra vibrant, shiny, and durable colour.“We can go crazy with the colour or as subtle as we like,” he adds, “and the formula adjusts accordingly.”
He admits that the looks created for the show are pushing the boat out when it comes to wearability at times, “but a lot of the key elements like the cute, bob shapes and the wigs - many of which are commercially viable without the psychedelic colour – I can see happening in salon” Having said that, he adds that “pink and lilac hair were seen as a bit wacky a few years ago but now everyone seems to have a little unexpected colour, and the Goldwell colour portfolio present every option”.
Goldwell proudly supports INDUSTRY, presenting the most prestigious New Zealand award.
CONGRATULATIONS TO GOLDWELL NEW ZEALAND HAIRDRESSER OF THE YEAR 2015 - MANA DAVE!
Showing our support for the hairdressing industry, Goldwell is focused on you, the hairdresser. WE THINK STYLIST.
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