Daniel is on a journey to perfect his hairdressing skills and is incredibly passionate about it.
In addition to his own, Daniel enjoys enhancing the skills of other stylists he teaches at Goldwell
Academies throughout the USA as a member of the North American Goldwell Artistic Team.
Daniel keeps his dreams alive by thoroughly exploring the possibilities of hairstyling.
His home base is TRIO Salon in Chicago, where he is a stylist and Color Director.
Sargis rejoices in being innovative and inventive. Hairdressing gets him out of bed in the morning
with a spring in his step: it’s his job and his hobby. He sees it as an ideal opportunity to share ideas
and think freely. A graduate of the Goldwell Master Program, this talented young stylist is involved
in several fashion projects and collaborates with various magazines. Based in Moscow, Sargis uses
every day as an opportunity to create something new in beauty and to never stop discovering!
“THE CUTS COMBINE PRECISION AND
FREE-FORM CUTTING.”
Sascha Haselhoff
GOLDWELL INTERNATIONAL ARTIST,
GERMANY
Based in the fast-paced and highly artistic city of Berlin, where he runs the icono academy
Sascha likes to see everything permanently in motion. The alternative nature of the German capital
has taught him how to be serious in developing techniques, but unconventional in expressing
them. As a Goldwell International Artist, Sascha loves to guide and support other hairdressers all
over the world, helping them to create breath-taking styles. This priceless talent and his amazing
cutting skills are what he passes on to our Color Zoom Winners.
“ELEMENTAL WITH A
TECHNOLOGICAL EDGE.”
Larissa Bresnehan
GLOBAL WINNER
CREATIVE CATEGORY 2016,
AUSTRALIA
In addition to being a Senior Colorist at Nischler in Hobart, Tasmania, Larissa is on a daily mission to
reveal individuality. Her privilege: she is trusted by her clients to bring out the best of their
personality, which she does using mind-blowing color. Larissa loves challenges and was a finalist three
years in a row before winning gold in the Color Zoom Challenge Creative Category in
Stockholm 2016. She is living proof that anything is possible with hard work, a vision and dedication.
Where some may see difficulties, Agnes always finds opportunities for being inventive.
She has impulsive ideas about how to take color to the next level. Agnes describes herself as a color
freak and does not mind people calling her crazy: because she is ‘crazily’ in love with hair.
Her passion for hair is demonstrated at the trainings and seminars Agnes gives as an experienced
Goldwell International Artist. She helps stylists develop from good to fantastic by adding the right
touch of craziness - or imagination.
You could be the next global trend setter!
CHALLLENGE
AN EXPERIENCE YOU WISH
WOULD NEVER END
-
SEPTEMBER 2016
Jump into the trends.
Paris, Milan, London, New York … We started the Color Zoom
journey with a trip around the world of fashion. Our trend spotters
were on a mission to take an expert look at the shows and exhibits
of today’s most inspiring artists - it's important, as their insights
regarding upcoming trends will be used to create the new Color
Zoom Collection. -
OCTOBER 2016
The new Color Zoom Team blooms.
The Global Color Zoom Challenge is on:
all Color Zoom National Winners are competing to show their
very best in the event’s Global Creative, New Talent and Partner
Categories. These are the three who went beyond expectations:
Larissa Bresnehan, Sargis Airapetian and Daniel Rubin.
They team up with Goldwell International Artists
Agnes Westerman and Sascha Haseloff to create Goldwell’s new
Hair Fashion Collection. -
JANUARY 2017
The new collection is born.
The new Color Zoom Creative Team meets up for the first time
to have a creative workshop. Using fashion forecasts as their basis,
they brainstorm together how to transform the fashion trends
into specific hair colors, cuts and styles. The natural
selection process is ongoing and only the best ideas remain.
A new Color Zoom Collection is born - ELEMENTAL. -
JANUARY | FEBRUARY 2017
The hairstyles need faces.
The next challenge for our Color Zoom Artists is finding the faces
that will represent the new ELEMENTAL Collection. Our Team
scouted the world and selected six models to express all of the
ELEMENTAL features: mineral colors, minimalistic shapes and
futuristic stylings. How exciting to have found perfect matches. -
FEBRUARY 2017
ELEMENTAL takes it first breath.
Once the models have been selected, it is time for the big Color
Zoom Photo Shoot. The Creative Team can proceed with realizing
their creations on the hair of the models. Supported by creative
experts, including international photographers, wardrobe stylists
and make-up artists, they take beautiful pictures to showcase the
ELEMENTAL Collection. -
MARCH-SEPTEMBER 2017
The ELEMENTAL Collection is created.
The shots are here! It’s a great moment; finally getting to see the
result of the long hours in the photo studio. Now comes the
selection, so that these great visuals can be shared with stylists all
over the world. It’s time to create online and offline materials,
Social Media and Press campaigns to promote
the ELEMENTAL Collection and the Color Zoom Creative Team
in the best light possible.
Goldwell is part of Kao Salon Division.
